In the past, our fathers preferred to take tobacco, they so much loved the habit of sitting under a very nice shade and lighting up their stuff. At times, they could complement their smoking with a glass of spirit, but the ratio was 5:1 i.e. five packs of cigarettes to one small bottle of spirit drink. Although, their drunkards too then but you hardly see any man without a pack of cigarette in his pocket.
I once had a discussion with an elderly man in Washingtonville, Orange County NY why he so much preferred to take his cigar, but his response was amusing though he didn’t feel reluctant to say it. He said “you children of nowadays take a high quantity of alcohol but we your fathers prefer cigars”. Amusing? Yes, but that’s the actual fact, said Paul Biagini.
In one study, Paul Biagini pointed out that 18-39 yr. old account for nearly 2/3rd of all alcohol consumed in U.S., with most of this total attributable to a small class of heavy drinkers.5% of young adult drinkers, consuming more than 3 drinks/day on average account for app. 1/4th of all the alcohol consumed in the U.S. not excluding youths from Washingtonville, Orange County.
Hazardous drinking (5 or more drinks/day) accounts for more than 40% of all drinking in the U.S., with most of this amount attributable to the heaviest 20% of the population. Young adults account for most of this volume. According to Paul Biagini, almost 2/5th of all alcohol consumed in hazardous amounts by those under 40.
Young adults are risk takers and their risk-taking frequently occurs in conjunction with heavy alcohol consumption. The result is high rates of alcohol-related trauma (alcohol-related motor vehicle crashes and violence in particular). Young adults are also most likely to drink in high-risk situations, in public drinking settings that are frequently associated with driving and violence.
Young adults face a challenging world that contrasts sharply with the expectations of previous generations. They face intense ECONOMIC STRESS – lack of job opportunities, insecure employment status when jobs are available, low wages and low commitment to employers. At the same time, they have a great deal of leisure time, with beer drinking emerging as one of the lowest cost per hour of recreational activities.
Young adults are also very skeptical of most institutions like the law, leading corporations, media, schools and health systems. They are both skeptical and cynical regarding the political process and for the most part, do not feel that their participation will have any impact. Alcohol consumption can easily become a response to this deep sense of alienation, an expression of rebellion.
we are just beginning to understand the impact of international trade and commerce. trade barriers are being removed and the alcohol industry is increasingly operating in an international market.